This talk, which is a synthesis of three talks given over a period of a year, is indispensable to those in the performing arts. Mr. Gold explains the school's purposes in mounting a stage production; including the magical steps of banishing, evocation and invocation in a theatrical space, and the targeting and attraction of a potentially work-receptive audience to this school event. Included is a detailed `street rap' to be delivered when handing out flyers in public to `likely-looking prospects', plus valuable comments from Samuel Avital. This issue is replete with practical information, and gives a rare glimpse of the scope and intention of the school's operation.